This little book is really a must-read for those who are like me: "a book for people who hate the very idea of self-promotion" as Austin Kleon puts it in the introduction.
Without showing all the content, I will give you his ten principles:
You don't have to be a genius
Think process, not product
Share something small every day
Open up your cabinet of curiosities
Tell good stories
Teach what you know
Don't turn into human spam
Learn to take a punch
Sell out
Stick around
What it basically comes down to is that you should share as much as you can about your own process, your work and to be true to yourself as much as possible. Especially advice nr. 3 struck a cord within me. More on Austin Kleon, see his website.
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